Now He <i>Is</i> the Hype  | American Journalism Review
 AJR  The Beat
From AJR,   June 1997

Now He Is the Hype   

Rapper Chuck D. joins the Fox News Channel

By Unknown
     



Public Enemy's Chuck D. can't advise against believing the hype anymore, as he did in P.E.'s 1988 anti-media anthem, "Don't Believe the Hype." He's crossed the line. Now he is the hype.

The thirtysomething rapper is the latest addition to Fox News Channel's lineup, joining the fledgling 24-hour news network as a commentator and correspondent. He also will develop feature news packages and will contribute to various FNC programs, including the network's nightly newscast, as an analyst and occasional guest panelist.

"My fault with the media before was that they weren't well-rounded. They were limited and unbalanced," he says. "I can definitely make changes within by kicking the door down."

Chuck D. (formerly Carlton Ridenhour) says there are parallels between delivering a rap and delivering the news. "Rappers pretty much are descriptive of what we see around us," he says. "News is supposed to do that." Nevertheless, he warns that viewers shouldn't expect any impromptu rhymes to emanate from his news mike.

D., who evolved into his new gig from his experience covering the 1996 Republican Convention for MTV and commenting on recent tragedies on the rap scene for CNN and NBC, says his goal is to take on stories that are overlooked by mainstream newscasts, which he describes as "the last frontier of racism." He says he chose Fox because he considers the network to be "more daring" than others.

The Roosevelt, Long Island, native says he hopes to reach an audience that is not currently being reached by the news, the elusive 30 and under demographic. "I'll probably put a different twist on [news stories] people have taken for granted," he says. "And for those 30 and over, I'll be knocking on their forehead."

His debut on FNC featured a segment on the presidential summit on volunteerism, complete with MTV-esque camerawork and all the attitude fans of Public Enemy (the group that brought the world "Fight the Power") would expect from Chuck D. But D., who has been very vocal with his opinions in the past, says his new assignment isn't to be an anti-establishment talking head or to create a forum for rabble-rousing. He says he merely wants to represent a different perspective on the news and is confident that he can be an objective observer.

"I'll probably let the people talk and hit people that aren't being hit," he says. "That will be more interesting than me running my mouth."

###

 
 

 
If you had asked me to predict which brand would debut a new logo on its Fall 2017 runway, I wouldn't have guessed Fendi. The brand already has both an iconic logo print and logo hardware that longchamp outlet it has barely capitalized on during the recent resurgence of that look in the accessories market, but for Fall 2017, those things sit alongside the Fendi brand markers we all know and love from the 90s and mulberry replica handbags early 2000s. The new logo hardware is featured prominently on a slew of new flap bags, and it's an open circle with an F resting on its side at the bottom, as though it fell that way. The new replica designer handbags logo's best use by far is as the center of a flower made of leather petals on micro bags and bag charms, several of which made it to the runway alongside the larger bags. Fendi's Zucca logo fabric, which has long been mostly missing from the brand's bags, also figured prominently in several pieces, and now is the perfect time for it to be returning to favor among the label's bag designers.