AJR  Cliché Corner
From AJR,   March 2002

Cliché Corner   

By Jill Rosen
Jill Rosen is AJR's assistant managing editor     


This month's Cliché installment is a special Tina Brown edition inspired by the coverage of the demise of her magazine, Talk. As is only fitting for the queen of buzz, even on the way out she was setting trends. At least with one word: schadenfreude, which refers to the joy some get in seeing others suffer.

"Since schadenfreude is the latest buzz term then, in her own words, Tina Brown is swimming in a howling sea of it. " (Australia's Sydney Morning Herald)

"The implosion of the magazine that debuted with astonishing buzz in 1999 is a large deal in the schadenfreude-rich magazine world in general and the straight-edged streets of Manhattan in particular." (Boston Globe)

"The media pack, looking at the fall of Talk like a steamed dumpling stuffed with Schadenfreude, waited for an epitaph to a magazine to which few had any particular emotional allegiance." (New York Observer)

"The title's travails prompted serious schadenfreude in Manhattan's posh media circles." (Advertising Age)

"Talk-enfreude, the joy a reporter feels when a new media outlet, not to mention Tina Brown, stumbles." (Jake Tapper on NPR)

Reporters, so used to Tina's word, then found it useful for other stories as well:

"The media's fascination with popular historian Stephen Ambrose has the appearance of sharks circling a bleeding whale, sharks wearing T-shirts with 'I Love Schadenfreude' written on them." (Pittsburgh Post-Gazette)

"[Alan] Dershowitz in the past has said that it is impossible to write law that could govern pornography, and he certainly has a case here, though his surrender to the difficulty smells a little of Schadenfreude." (columnist William F. Buckley Jr.)

"Schadenfreude may be a way of life in television, but the press reaction to [Connie] Chung was scathing." (Newsday)

"It's a little too easy to indulge in schadenfreude when reading his autobiography, which drips with self-reflection, psychoanalysis and tales of jetting around the country with venture capitalists." (New York Post)

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