Leaving His Baby  | American Journalism Review
 AJR  The Beat
From AJR,   January/February 2003

Leaving His Baby   

Neil Budde, Wall Street Journal Online publisher and founding force, departs to pursue other opportunities.

By Kathryn S. Wenner
Kathryn S. Wenner, a former AJR associate editor, is a copy editor at the Washington Post.     

Neil Budde, who led the charge in creating and sustaining the Wall Street Journal Online, leaves his job as publisher to follow other pursuits. "I wanted to not only get the Online Journal up and running, but I wanted to get it to a point where it was showing financial strength," Budde says, noting that Dow Jones' Consumer Electronic Publishing unit reached a positive cash flow position in the third quarter of 2002. Budde, 46, has always worked on "electronic stuff" since joining Dow Jones & Co. in 1987. Rich Jaroslovsky, the first managing editor of the Online Journal, praises Budde's "vision and perseverance" and says his contribution "literally can't be measured."