Cliché Corner  | American Journalism Review
 AJR  Cliché Corner
From AJR,   November 2001

Cliché Corner   

Ratchet up vs. Ramp up


"As the narrative weaves back and forth between the eras of [Terry] Hooper's life, the looming storm cloud ratchets up the tension until it hums like a piano string."
Buffalo News

"Producers say they'll ratchet up everything in the second episode, but they always say that."
San Francisco Chronicle

"In the steady buildup to war, the president has had to ratchet up the rhetoric on a daily basis to match our passion."
Philadelphia Daily News

from 212 references in August and September

[TV's "Alias" star Jennifer] Garner has been one busy gal lately, but her life is about to ramp up to chaotic.
Arkansas Democrat-Gazette

"The slow ramp-up of air traffic is taking its toll."
Miami Herald

"The 3.7 V-6 is coupled with a four-speed automatic as production ramps up."
Washington Times

"U.S. ramps up the rhetoric, weighs options"
St. Petersburg Times

from 512 references in August and September

###

 
 

 
If you had asked me to predict which brand would debut a new logo on its Fall 2017 runway, I wouldn't have guessed Fendi. The brand already has both an iconic logo print and logo hardware that longchamp outlet it has barely capitalized on during the recent resurgence of that look in the accessories market, but for Fall 2017, those things sit alongside the Fendi brand markers we all know and love from the 90s and mulberry replica handbags early 2000s. The new logo hardware is featured prominently on a slew of new flap bags, and it's an open circle with an F resting on its side at the bottom, as though it fell that way. The new replica designer handbags logo's best use by far is as the center of a flower made of leather petals on micro bags and bag charms, several of which made it to the runway alongside the larger bags. Fendi's Zucca logo fabric, which has long been mostly missing from the brand's bags, also figured prominently in several pieces, and now is the perfect time for it to be returning to favor among the label's bag designers.