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American Journalism Review
Online News Sites Lure Political Junkies  | American Journalism Review
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From AJR,   June/July 2004

Online News Sites Lure Political Junkies   

By AJR Staff

Those who frequent newspaper Web sites are not only more interested in politics, they're more likely to be active in it than ordinary Web surfers. A study by Nielsen//NetRatings Political View for the Newspaper Association of America also found online newspaper users, 82.8 percent of whom voted in the 2000 presidential election, are:

29 percent more likely than general Internet users to be "very interested" in government, politics and elections.

41 percent more likely to have attended a political meeting or rally.

39 percent more likely to have worked for a candidate or political party.

38 percent more likely to have written a letter or e-mailed someone about a political issue.

36 percent more likely to have donated money to a campaign or political party.

30 percent more likely to have written to an elected official.

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