The "Optics" Epidemic  | American Journalism Review
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From AJR,   August/September 2012

The "Optics" Epidemic   

AJRs Clich Corner feature. Tues., August 28, 2012.

By AJR Staff

"If Obama's campaign optics suggest, 'This guy's a big deal,' Romney's optics convey, 'This guy's a problem solver.' " (NPR)

"But the denials are not likely to erase the difficult optics for Mr. Romney and his Republican governors as the campaign unfolds during the next five months." (

"The Democratic wizards of election-year optics believe that such populist rhetoric demonizing foreign money will help shore up their left flank and win independents tired of out-of-touch crony government." (

"While CNN was busy discussing the optics of the newly formed Romney/Ryan ticket's wardrobe Saturday morning, MSNBC host Rachel Maddow observed another dissonant bit of stagecraft from Republican presidential candidate Mitt Romney's introduction of running mate Rep. Paul Ryan (R-WI)." (

"But as a tracker of election optics, InTrade can be a reliable quantifier of the rise and fall of political fortunes." (

"Mitt Romney, King of the Optics " (

"Miller and Bud: Obama Team Orchestrates Bus-Tour Optics " (

"A vice-presidential announcement in the lead-up to Romney's swing-state bus tour could make for some awkward optics, however." (

"There are a number of ways to understand Mitt Romney's visit to Israel, where he pitches up Saturday night from London. One is optics, as they like to say in Washington." (