AJR at a Glance
American Journalism Review is a national magazine that covers all aspects of print, television, radio and online media. The magazine, which is published six times a year, examines how the media cover specific stories and broader coverage trends. AJR analyzes ethical dilemmas in the field and monitors the impact of technology on how journalism is practiced and on the final product. The magazine is published by the University of Maryland Foundation with offices in the Philip Merrill College of Journalism at the University of Maryland
AJR publishes strong opinions, lively articles and profiles. Every issue is packed with valuable information, continuing assessment of news and industry issues and much more. AJR will keep you informed with its in-depth reporting, incisive analysis and thought-provoking criticism of the news behind the news. It is written and edited by respected journalists.
Advertising: (301) 405-8805
Editorial: (301) 405-8803
8 Page Special Sections: (301) 405-3715
Fax: (301) 405-8323
Subscriptions: (toll free in the U.S.) 800-827-0771
E-mail: editor@ajr.umd.edu
On the Web: www.ajr.org
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Fast Facts
Qualified Circulation: 25,000 (BPA)
Total Readership: 72,500
Primary Audience: journalists in print and broadcast media, government officials, corporate executives and communications professionals
  • the editor and publisher of every daily newspaper and the 1,500 largest weeklies in the U.S.
  • every radio, television and cable station manager and news director in major markets
  • over 1,500 government officials in Washington, D.C., including the office of every member of Congress
  • corporate chairpersons, owners, presidents, CEOs and communications directors
plus thousands of reporters, columnists, commentators and anchors across America
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Material Specifications
Publication trim size: 8 3/8" x 10 7/8"
Untrimmed size: 8 1/2" x 11 1/4"
Live area: 7 5/16" x 10"
Column width: Page is 3 columns, each column 2 5/16" wide. Space is available in the following sizes:
Space Unit Width x Depth
  • Full page 7 5/16" x 10"
  • 2/3 page vertical 4 13/16" x 9 3/4"
  • 1/2 page horizontal 7 5/16" x 4 13/16"
  • 1/2 page vertical 4 13/16" x 7 1/2"
  • 1/3 page square 4 13/16" x 4 13/16"
  • 1/3 page vertical 2 5/16" x 9 3/4"
  • 1/6 page vertical 2 5/16" x 4 13/16"
  • Page full bleed: 8 1/2" x 11 1/4"
  • Spread full bleed: 11 1/4" x 17"
Printing: Web offset
Binding: Saddle-stitched
Materials: AJR will only accept digital ads.
The following are guidelines for submitting digital ads to AJR:
We prefer QuarkXpress for Macintosh. Please note the following supported software programs:
  • QuarkXpress
  • Photoshop (saved as an EPS, TIFF or PDF)
  • Acrobat PDF
*Any other applications are unacceptable.
  • Supply all printer and screen fonts, including fonts embedded in art files.
  • PC files may be submitted, however, since AJR is a Macintosh platform based magazine, Macintosh fonts may have to be substituted.
  • Pseudo type commands should not be used (i.e., if italics are desired, then the italic version of the font should be used, not the italic style).
  • For all acceptable formats other than PDF, any embedded graphics must also be submitted as separate files.
  • Scanned images must be saved as TIFF or EPS.
  • Line art should be scanned at 900 dpi and saved as TIFF. Be sure not to scan line art as halftone. (In Photoshop, use the 'Bitmap' mode.)
  • Black and white photos should be scanned at 266 dpi as grayscale. Ideally the shadow dot should not exceed 91; any dot under 4% will drop to white.
  • 4C images should be scanned at 300 dpi and converted to CMYK (not left as RGB), with an ink limit of 280%. The high-res image should be imported directly into the document.
What to send on your disk
  • The file of the ad (e.g., QuarkXpress file).
  • Any support files that are incorporated into your ad (e.g., logo scans, images).
  • The screen and printer fonts used in your ad. Fonts still need to be included even if the ad is saved as an EPS file. Look closely for any EPS files embedded within your ad (e.g., logo) that may use fonts, and include those as well. When using Multiple Master fonts, the entire family of fonts must be included regardless of whether or not all the versions are utilized in the ad. Variations caused by font substitutions due to fonts not being sent or converted as appropriate are the responsibility of the advertiser.
What to send with your disk
  • The most recent hard-copy printout of the ad, specifying which software program was used in creation of your ad (e.g., QuarkXpress/Mac).
  • A B/W composite and color-separated laser proof should also be provided with color ads. If your ad contains four-color scanned images or builds of three or more colors, provide a laminated or high-end digital color proof (Iris or Approval). We are not responsible for shifts in color due to differences between the file and the proof. If an acceptable color proof is not supplied, a fee may be applied to make one from your file.
Compatible media
  • CD ROM: CD-R or CD-RW
  • Zip Disk: 100MB or 250 MB
Electronic Transmission
  • To e-mail a digital file, please send to Sese-Paul Design at maria@sese-paul.com. E-mail should not be used for files larger than 10 MBs.
  • A laser of the ad being sent must be faxed to AJR noting the file name and marking the color. The laser should be sent to the attention of Maria Paul at (301) 469-7760. A color proof must be provided for a color ad and sent to AJR at 1117 Journalism Building, University of Maryland, College Park, MD 20742.
  • The digital ad must match our magazine trim size at 8 3/8" x 10 7/8", and 3/16" margin tolerance (i.e., copy that you do not want to bleed or trim off should be positioned 3/16" away from the trim.
  • Total area density should not exceed SWOP density of 280%.
  • Do not submit color files for black and white ads.
  • Tints and color type in a four-color advertisement must be produced in a CMYK equivalent.
  • If you have made an EPS file for your ad, please supply it as well as your original application files in case the EPS file does not image correctly or if a modification is necessary.
  • Zip and CD-ROM disks will be returned after the issue is published.
  • Please be sure your address is marked clearly on the disk for efficient return.
  • Publisher may act on the written instructions of either the advertiser or the agency as to any ad. No liability is assumed as to any instructions received after closing.
6 issues per calendar year
  • February/March
  • April/May
  • June/July
  • August/September
  • October/November
  • December/January
Fractional closing:
  • The last weekday of the month, two months prior to the cover date.
Full page closing:
  • The first Friday of the month preceding the cover date.
Send all insertion orders, instructions and materials to:
Maria Sese Paul, Sese Paul Design
Member, Business Publication Audit
Character of circulation: Professional journalists and communicators, members of the press, editors, publishers, reporters, newscasters, broadcast news producers, public relations and marketing executives and government officials.
By issuance of this rate card, Publisher offers, subject to the terms and conditions herein, to accept insertion orders for advertising to be published in American Journalism Review and by their tendering such insertion order the advertiser or agency shall indemnify and hold Publisher, its employees, agents and its subcontractors free and harmless from any expenses, damages and costs (including reasonable attorney's fees) resulting in any way from Publisher's compliance with such insertion order (including but not by way of limitations, from claims of libel, violation of privacy, copyright infringement or otherwise) and Publisher shall have full right to settle any such claim and to control any litigation or arbitration as to which it may be a party all at the cost of the agency and the advertiser who shall be deemed joint and several indemnitors and agency warrants that it is authorized to bind, and does bind, advertiser to such indemnity jointly and severally with agency. Publisher reserves the right in its sole discretion to discontinue publication at any time with or without notice, or to defer or cancel the printing, publication or circulation of any issue or of the tendered advertising, and shall not be liable for any failure to print, publish or circulate all or any portion of an issue or of the tendered advertising because of labor disputes involving the Publisher, the printer or others, transportation delays or embargoes, errors or omissions of employees or sub-contractors, or circumstances beyond its control. Publisher's sole obligation as to any failure or default on its part shall be limited to a refund of its charges which may have been paid to it or, at its option, to publish the tendered advertising in the next available issue. The Publisher reserves the right to reject or omit any advertising for any reason. No advertising will be accepted which simulates American Journalism Review editorial material.
Rates subject to change without notice.
American Journalism Review
University of Maryland
1117 Journalism Building
College Park, MD 20742-7111
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For print and online rates, please call 301-405-8803
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