Col. John Warden   

Service: Air Force, retired; served as deputy director for strategy, doctrine and warfighting during the '91 gulf war and as special assistant to the vice president (1991-1992)

Other gigs: CEO of Venturist Inc., a strategic consulting and computer-based training company

Is paid by: PBS, MSNBC

The skinny: Warden was an architect of the first gulf war air campaign and an advocate of high-tech weapons systems. Considered an engaging and unassuming man, he is a strong proponent of strategic bombing and was critical of what he saw as too little use of air power in the early days of the war.

"There are two general ways to go to war. You can do things serially, sort of one thing at a time, or you can do everything in a very compressed, very parallel fashion, which simply puts your enemy in an impossible position. We clearly have started this serially."
("The NewsHour with Jim Lehrer," PBS, March 20)