AJR  Unknown
From AJR,   August/September 2003

Pruitt’s Code   

By Susan Paterno
Susan Paterno (paterno@chapman.edu) is an AJR senior contributing writer.     


McClatchy CEO Gary Pruitt's 100-word definition of journalism that serves the public interest makes no mention of what patriarch Jim McClatchy calls the family's historic fight against "the exploiters."

"Quality newspapers provide complete, thorough coverage of local, national and international news and features so that people can be fully informed, participate in civic life and just live a better life--from recipes to the actions of city councils and the United Nations.

"Newspapers are the sole remaining mass medium in each local market, so they are essential in not only informing readers but also in creating a sense of cohesion within a community. No other medium or institution, including government, can play that role given the fragmentation of audiences that has occurred in all other forms of media."

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