With his ahead-of-the-curve reporting from Vietnam for Time magazine and influential management stints at the Los Angeles Times, Sacramento Bee and San Francisco Examiner, Frank McCulloch was one of the great journalists of the past 50 years. Unfortunately, far too few people know that.
By Jason Felch & Marlena Telvick
Over the past year, as the conflict in Iraq slid from a quick victory into an uncertain quagmire, Frank McCulloch watched closely as a new generation of journalists began questioning the country's justification for war. Thirty-eight years earlier, McCulloch had seen his own generation reach a similar turning point.
Jason Felch is a fellow at the Center for Investigative Reporting and has written for the New York Times, the Washington Post, PBS' "FRONTLINE" and "FRONTLINE/World." Marlena Telvick is an independent reporter based in San Francisco and has written for the New York Times, the Washington Post, PBS' "FRONTLINE" and "FRONTLINE/World."
At the time, McCulloch was Time magazine's Southeast Asia bureau chief. He had come to Vietnam in 1963 at the request of Time Editor Henry Luce to "sort out the mess we're in over there," as Luce had put it to him. A former Marine who had missed action in World War II due to a heart murmur, McCulloch arrived in Asia hungry to witness combat and confident that America's preeminent military could get the job done quickly. By 1966, however, a deep skepticism was sinking in, and he began openly doubting his country's presence in Southeast Asia. Evidence of real progress was hard to come by, casualties continued to mount, and McCulloch had come to realize that the government's assessments could not be trusted.
"The similarities between Vietnam and Iraq are damn few, but that's the big one," McCulloch says with trademark bluntness. "The real difficulties of the Iraq endeavor--not to mention the motives for going to war in the first place--were largely ignored. It points to a fundamental weakness in American journalism. Why didn't it occur to somebody to challenge these assertions early on?"
His skepticism about Vietnam, at a time when the nation, his editors and many journalists still thought the U.S. was winning the war, set McCulloch apart, and made him, according to fellow Vietnam reporter David Halberstam, "a legend...one of its best reporters." He was willing to let the facts overrule his personal bias and the conventional wisdom of the day.
Today McCulloch is 84 and lives in a retirement community in Santa Rosa, California, an hour north of San Francisco. His modest apartment is decorated with relics from his years in Asia, including a bust of the Buddha from Vietnam's Cham dynasty, unearthed by bombs dropped from a B-52. The large bookshelf that dominates his living room holds histories of the news organizations--Time-Life, the Los Angeles Times, the McClatchy papers and the San Francisco Examiner--that he played a key role in shaping.
McCulloch's largely unsung career spans a half-century during a pivotal era in journalism. As an investigative reporter, he exposed political connections to the mafia and brushed off death threats from mob bosses. During the Vietnam War, he aggravated President Lyndon Johnson. His editorial leadership transformed the Los Angeles Times, where he went toe-to-toe with Robert F. Kennedy over reporting on the Teamsters. He fought and beat a dozen serious libel actions, establishing legal precedents that still protect journalists. Along the way he cultivated millionaire Howard Hughes as a source, wrote the first cover story on Thurgood Marshall--before he was a Supreme Court justice--and helped bring down another member of the high court.
McCulloch is most remembered as "a journalist's journalist." Completely bald since his 30s, he looked like the former Marine he was. McCulloch was tough but at the same time showed a decency and easy laughter that made him one of the most well-liked and respected men in journalism.
For all this, the name Frank McCulloch probably doesn't ring a bell for most journalists under 40. After an extraordinary career that shaped investigative reporting, war reporting and First Amendment protections, he may qualify as one of journalism's least-known legends.
McCulloch was born the son of pioneer cattle ranchers in Nevada's Fernley Valley in 1920 and might have become a professional baseball pitcher if journalism hadn't caught his attention in college. "Fast but wild, watch" read his scouting report at the time, but after two years of semipro ball, his father told him he had to go to school.
Entering the University of Nevada in Reno uncertain of his career path and struggling to pay tuition, McCulloch took a job at the campus newspaper that led to stringer work for United Press and the Associated Press. In 1941, the day after graduation from Nevada's journalism school, he arrived at the San Francisco offices of United Press dressed in mismatched clothes and carrying an old green rattan suitcase. "I thought that the folks in San Francisco were the friendliest I'd ever seen because they were all smiling and laughing," McCulloch recalls with a grin. He had his first byline before he had found a place to live. He earned $15 dollars a week.
McCulloch enlisted in the U.S. Marine Corps in 1942, but what he calls a "bogus" heart condition kept him stateside. He spent the war writing up the heroic deeds of soldiers for the Marines' public information office in San Francisco. After the war, McCulloch returned to Reno to write for the Reno Evening Gazette, where he got his first taste of investigative reporting, delving into how the mafia was surreptitiously acquiring gambling licenses in Las Vegas. It was where McCulloch learned his legendary ability to cultivate sources--"I started out covering the police beat, which taught me how to talk to people who could become sources," he says. "I made a lot of good friends in the FBI." Sources handed him gambling license applications as they came in and McCulloch investigated them for mob ties. "We had a lot of lovely stuff, death threats," he says. " 'You be careful,' [Las Vegas-based mob figure] Johnny Roselli said to me one day. 'You keep going with this story, you will be very sorry.' "
Lou Cannon, a Nevada reporter who went on to be a political writer for 26 years at the Washington Post and a Ronald Reagan biographer, recalls, "All of us who were journalists in Nevada in those days aspired to be like Frank. He seemed to me to have all the journalistic virtues: He was skeptical. He was fair. He was kind to those less fortunate. He met the test of 'afflicting the comforted and comforting the afflicted.' "
After another stateside stint in the Marines during the Korean War, McCulloch got his start at Time as a stringer in 1951. Two years later he was hired as a full-time correspondent based in Los Angeles.
Later, while serving as Time's Dallas bureau chief early in the civil rights movement, McCulloch wrote about and traveled extensively through the segregated South, an experience he would later describe as scarier than his time in Vietnam. In 1955, he wrote a Time cover story on a little-known black attorney named Thurgood Marshall who had just won Brown vs. Board of Education.
But Murray J. Gart, former chief of correspondents for the Time-Life News Service, who passed away shortly after this interview, says it was McCulloch's decency as a person that made him different in the newsroom. "The care and attention he paid to his staff went well beyond the story of the moment. He cared passionately about his fellow reporters and everyone who ever worked for him loved him for it."
In the mid-1950s, McCulloch set his sights on interviewing the eccentric and notoriously reclusive Howard Hughes, one of the world's richest men. McCulloch says he told Hughes' PR man, "I know I'll never get to see the man, but let me give him 100 written questions. I'll give him a chance to be as careful as he wants."
To McCulloch's surprise, about a week later, his phone rang and an unfamiliar voice on the other end said, "This is Howard Hughes."
"I said some wise-ass thing like, 'Yeah, and this is Mohammed,' " McCulloch recalls. "He said, 'No, this is Hughes.' "
McCulloch estimates that he wrote 10 to 20 pieces on Hughes. Over the next 20 years Hughes would occasionally call McCulloch with a tip, or just to talk. It was one such call years later that helped McCulloch uncover one of the most reckless publishing frauds of the time.
In 1960, when Otis Chandler, son of Los Angeles Times owners Norman and Dorothy "Buffy" Chandler, was named publisher of the paper, he hired McCulloch as a managing editor.
The Times then was not much of a newspaper: small, lacking in imagination and unabashedly conservative. "It was an instrument of the Republican Party, and an acknowledged one," McCulloch says. "The City Hall reporter at that time was a Republican lobbyist. That's how bad it was. Norman and Buffy paid very little attention to the newspaper as a totality. Norman published it, but he saw it as a business enterprise."
But Otis Chandler, just 32 at the time, had big plans for the paper. "I felt the Times was way behind where it should be for the city and the way the area was developing," Chandler recalls. "I thought if we put the paper together editorially, we could become one of the best papers in the country." Chandler replaced 18 of the 19 department heads and brought in a wave of more progressive journalists, such as McCulloch, to make Chandler's vision a reality.
McCulloch infused a new energy and passion for complex stories and substantially stepped up investigative reporting at the paper. In 1961, he proposed a series that would put him head-to-head with the Chandlers, the advertisers and the paper's largely Republican readership. It was an exposé of the John Birch Society, a secretive conservative group with a growing membership intent on "rooting out the communism threat" in the United States. The group's founder, Robert Welch, published an influential newsletter in which he accused prominent people across the country of having ties to communists. Welch also was a close personal friend of Otis Chandler's uncle and had disapproved of the recent changes at the newspaper. When approached, Chandler recalls saying, "Let's go for it. Take whatever resources you need and go all over the country."
McCulloch oversaw what became a carefully worded five-part series by reporter Gene Blake exposing the group's ideological origins and its growing influence across the country. Otis Chandler followed the series with a strident front-page editorial denouncing the society for "smearing as enemies and traitors those with whom we sometimes disagree." Chandler says 30,000 readers cancelled their subscriptions in one week. But despite the cancellations, overall sales of the paper were only slightly affected, and advertisers who left quickly came back.
It was just the start for McCulloch. On a hunch one day in 1961, he called over reporter Jack Tobin and pointed to the Santa Monica hills surrounding Los Angeles. "Find out who owns them," McCulloch instructed. Tobin dug for weeks into public records, turned up nothing and was sent back to keep digging. What eventually emerged was a series of more than 30 stories over two years on the Teamsters Pension Fund, which was being used to buy properties all over the United States for the mob.
Soon McCulloch was getting threats from both Teamsters boss Jimmy Hoffa and U.S. Attorney General Robert F. Kennedy, who was building a case against Hoffa. McCulloch recalls the day that Kennedy came by the Times for a reception with the paper's executives. When McCulloch, unaware of Kennedy's ongoing investigation into Hoffa, told the attorney general about the pension fund story, McCulloch recalls Kennedy grabbing him by the lapels, saying,
"'You're gonna stop this! You're going
to spoil my case against Hoffa!'"
McCulloch was unfazed. "I said, 'Well, General, I'll stop it if the man standing over there--my boss--tells me to.
Otherwise I won't.' And Otis Chandler stood with me."
While Chandler doesn't recall this specific episode, he says it sounds like a number of similar run-ins with Kennedy at the Times. "If [Bobby Kennedy] didn't agree with you, he'd get in your face," Chandler says. "Bobby could be 10 feet tall when he wanted to. It certainly didn't scare Frank and it didn't scare me....
"Frank was a brash, young, in-your- face editor...one of the most remarkable people we had the privilege of hiring."
Bob Gibson, who was foreign editor during McCulloch's time in L.A., says of the boss: "He was such an inspiration to everybody in the newsroom. His verve and vitality was very contagious. He had a dynamic effect on the newsroom, from the copy boy on up. Everybody."
It would take a call from Henry Luce, perhaps the most influential journalist in the country at the time and McCulloch's old boss at Time, to pull McCulloch away from Los Angeles and cast him into the Vietnam War, which was just beginning to boil. "He said did I know anything about that mess out in Southeast Asia? And I said no I didn't," McCulloch recalls. "I was flattered when he called."
In 1963, Luce hired McCulloch to serve as chief of all Southeast Asia bureaus for Time, based in Hong Kong. McCulloch, who already had 22 years of experience at the start of the war, was quickly admired by the younger reporters in Vietnam.
"Frank was a generation older than most of us," says "60 Minutes" correspondent Morley Safer, then the 33-year-old bureau chief/correspondent for CBS News in Saigon. Safer met McCulloch in the early stages of the war when there was only a small group of reporters there. "Most of the guys from the World War II era were stodgy, but Frank was psychologically closer to our generation than the 'old farts' generation, looking at the war from the 1960s, instead of the 1940s."
Safer says McCulloch was a formidable bureau chief. "He was a very scary guy, the journalistic equivalent of a Marine Corps drill sergeant," he says. "He could sometimes terrify the guys working for him with his bullet head. He demanded that they get it absolutely right, but at the same time had a remarkable understanding of the problems his reporters faced." Safer recalls, "In his gruff way, he was very compassionate. He was a real soft-hearted guy. Vietnam was not a place where soft-heartedness wasn't obvious."
Initially positive on the war and the job the U.S. troops were doing, McCulloch became disenchanted earlier than most. "Laos is one of the loveliest lands on earth," he wrote in Time in 1964, "and it is a bitter travesty that such a land and the gentle people who inhabit it should be caught up in a war they are ill-prepared to fight but cannot be allowed to lose."
He watched as new arrivals went through the same cycle of disillusionment, and he provided a silent consolation that, along with McCulloch's
bald head, earned him the nickname
Zalin Grant, who worked as a reporter for McCulloch in Vietnam, writes in an e-mail: "He was the most respected and best-liked journalist of the war--which of course is ironic because few in the general public have ever heard of Frank, but that's because he didn't have an ounce of self-promotion in his body."
At the peak of McCulloch's four years there, the Southeast Asia bureau of Time-Life was filing 50,000 words a month via teletype. McCulloch's old friends in the Marines more than once put him months ahead of his competitors, but he found that getting these stories into the magazine was a war of its own. His story about the massive build-up of troops in Vietnam, which he learned of four weeks before it became public, was denied by President Lyndon Johnson personally, and Time killed it. Later, Time Inc. Editor in Chief Hedley Donovan told McCulloch he had received a call from Johnson. Tired of seeing his war plans in the magazine, Johnson told the editor, "Donovan, this is the President of the U-nited States....You've got that little bald-headed guy walking around in the tropical sun with no hat on. He's addled. You better get him out of there."
McCulloch's dispatches became increasingly meditative. He maintained it was unrealistic to expect reporters to remain detached, objective observers during a war. "This is a war of agonizingly slow progress for the U.S. and deep set frustration for everyone," he said in September 1965. "I don't know anyone who is not emotionally involved, and this makes reporting much more difficult for you have to rein yourself in before you are committed to a static position in an ever-changing situation."
In January 1968, McCulloch was pulled out of Asia. Dick Clurman, chief of correspondents for Time-Life, decided that after four years in Vietnam without getting killed, McCulloch's "odds had run out." Says McCulloch: "That was the official reason, but my reporting was too consistently negative on the war and the administration may have put pressure to drive me out."
"When Frank McCulloch leaves for Washington he will be missed by everyone from U.S. generals to Saigon shoeshine boys," wrote Managing Editor George P. Hunt in a farewell report published in the December 15, 1967 issue of Life. "For Frank is one of the deans of Vietnam reporting, and one of the most respected journalists in Asia."
After returning to the U.S., McCulloch became chief of the Washington bureau of Life magazine, then published as a weekly. As part of his orientation, Dick Stolley, the departing Washington bureau chief, gave him a tour of the White House. Walking down the hall, they ran into Lyndon Johnson. "Dick Stolley started to introduce me and Johnson says, 'Yeah, I know. I know him. I know him all the way from Texas.' And gives me sort of a limp hand, shaking, puts his hand on his hips, barreling down at me says, 'I know I gotcha, didn't I?'"
"I don't know whether he was joking, or whether he really thought after that much time he'd [chased] me out of Vietnam," McCulloch says.
Like many vets, McCulloch had returned to an America that had lost interest in the war. "Everyone was covering the protests, but nobody was paying any attention to the war," he says. "That's what outraged me. The casualties were still goddamn heavy, so I arranged to get one week's KIA [killed in action] list three days early. I sent a message all around the states to bureaus and stringers: 'I'll be coming at you with names, and I want you to get the pictures.' We got all but nine photos of all those that had been killed in Vietnam in one week, some 341 or so. Page after page of all these young faces. Close-ups. Plus one on the cover."
The provocative piece, much like the Portraits of Grief series the New York Times would run after September 11, sent a ripple through the country, and is one of the stories McCulloch is most proud of. "That brought the war back to life," he says. "Lyndon Johnson said later that it was that photo spread that had made remaining in Vietnam impossible."
In 1969, McCulloch moved to New York to head Time-Life News Service's bureau, where he organized an investigative "dream team"--Denny Walsh, Sandy Smith, Bill Lambert and Russ Sackett. "This was the best investigative team U.S. journalism ever had," says McCulloch with unabashed pride. "Among them they had 60 years of experience that they brought to bear." The team's investigative reporting led, among other things, to the resignation of Supreme Court Justice Abe Fortas and exposure of President Johnson's accumulation of Texas broadcasting licenses while in public office.
Sandy Smith credits McCulloch for the level of reporting they were able to do. "For much too short a time, Frank McCulloch stood alone in the Time Inc. hierarchy as an executive who encouraged investigative journalism," he recalled in a letter. "If a reporter convinced McCulloch that the sources of information were good and the story was straight, McCulloch would push it into Time magazine."
Two important libel suits brought during these years, Cerrito vs. Time Inc. (1969) and Cervantes vs. Time Inc. (1972), established key precedents empowering journalists with reportorial privilege to protect their sources and write more freely about public figures.
The magazine won Cerrito vs. Time Inc. around the time McCulloch started as bureau chief. Time reporter Sandy Smith had identified Joseph Cerrito as a head of the Cosa Nostra crime family in San Jose, California. Cerrito in turn sued Time for libel and argued that because he was not a public official or public figure, he could sue for damages without proving "actual malice." Smith refused to reveal the sources of his information, a clause he had built into his contract with Time-Life to protect "the known and immediate danger to his informants should their names or identity become known." The court sided with Smith and Time.
Three years later, Time Inc. got hit with a multimillion-dollar suit, Cervantes vs. Time Inc., brought by St. Louis Mayor Alfonso Cervantes. In Life's "The Mayor, The Mob and The Lawyer," reporter Denny Walsh accused the mayor of maintaining business and personal ties with the mob. Cervantes tried unsuccessfully to compel the courts to force disclosure of the identity of Walsh's informants at the FBI and the Department of Justice. The magazine won again.
Lowell Bergman, an investigative reporter with the New York Times and PBS' "FRONTLINE," says today's journalists owe many of their protections to these victories. A few years later, Bergman personally benefited from McCulloch's generosity and experience fighting libel suits.
In January 1972, Howard Hughes suddenly reentered McCulloch's life and sparked one of the most publicized investigations of the 1970s. Clifford Irving, an American expat author, sold a biography of Hughes to book publishers McGraw-Hill, and Life bought the magazine rights to the story. Irving claimed to have met repeatedly with Hughes and to have secured his cooperation for the project. The same day word of the book project appeared in the press, McCulloch, who was presumably the last journalist to have interviewed Hughes at length, got a surprise call from the millionaire. "I never in my life met anybody called Clifford Irving," Hughes told him.
The Irving story quickly grabbed national attention, and journalists across the country began investigating the author. None was able to successfully discredit him, and his claims to have met with Hughes were backed up by 1,000 pages of convincing interview transcripts. Life decided to go to press with a lengthy defense of Irving's story. Seventeen hours into the printing of the magazine, which detailed some of Irving's exploits, McCulloch and L.A. Times reporter John Goldman found Irving sick, exhausted and scared at his lawyer's house in New York. Irving admitted the whole affair had been an elaborate fraud. The 1,000 pages of interview notes were based on McCulloch's own records of meetings and conversations with Hughes, which Life had provided to Irving secretly. "Cliff grinned, and said, 'Yeah, but it was sure a pisser while it lasted,' " says McCulloch. "He was the greatest con man I ever met."
The Life edition was stopped before it hit newsstands, and an exposé of Irving's fraud was rushed out in its place.
McCulloch left Time-Life News Service in the spring of 1972, just months before Life magazine shut its doors. He moved to Palo Alto, California, and worked at an education magazine, but quickly missed the pace of daily news. One night in 1975 he told his wife, Jakie, "I'm going to die of boredom, but I can't bring myself to ask Time magazine or the Los Angeles Times for a job." The next morning he received a call from C.K. McClatchy, editor of his family's Bee papers in California, with an offer.
McCulloch worked as the managing editor of the Sacramento Bee, and in 1980 he was appointed executive editor of all five McClatchy papers: the three Bee papers, the newly acquired Anchorage Daily News in Alaska and the Tri-City Herald in Kennewick, Washington (see "Is McClatchy Different?" August/September 2003).
Under McCulloch's leadership, McClatchy papers ran investigative stories that brought at least seven serious libel lawsuits, all of which the paper fought off successfully, but at no small expense. In November 1979, the Sacramento Bee published a story alleging that California Attorney General George Deukmejian failed to conduct a thorough investigation into charges that Lt. Gov. Mike Curb was associated with organized crime figures. The Bee was sued for that piece unsuccessfully.
In 1981, it was sued over a story that never ran. The year before, the Wall Street Journal accused McClatchy papers of killing an investigative story because the subject, John Garabedian, was a potential buyer of a McClatchy television station in Fresno. The Bee's unpublished article, which had been leaked to the Journal, detailed Garabedian's alleged involvement in an attempt to bribe a deputy district attorney in a case involving shady land deals. At the same time, Garabedian was in negotiations with McClatchy in a deal worth $13.5 million.
McClatchy and McCulloch denied the story was killed because of the pending sale. Rather, prior to publication, company attorneys had determined that, while accurate, the story might not survive a libel suit, McCulloch says. They turned out to be wrong: Garabedian filed a $500,000 libel suit against McClatchy, the Wall Street Journal and nine individuals for reporting that never made it into a McClatchy paper. The suit was unsuccessful.
Then, in November 1983, three McClatchy papers simultaneously published articles about Nevada Sen. Paul Laxalt, who had been a chairman of the Republican National Committee and would become chairman of President Ronald Reagan's 1984 reelection committee. The stories alleged that money was illegally skimmed from a Carson City casino then owned by Laxalt and referenced ties to mob figures. Laxalt sued the Sacramento Bee in 1984. Once again, McCulloch prevailed.
"I must say at this distance, I sometimes wonder whether all the money that was spent to defend the libel suits that I created, and all the energy that went into it, whether it was a good tradeoff or not," McCulloch says. "I'm not so sure now. I'll bet you that very few people remember the stories per se. They remember the libel suits, but I don't think they remember the stories."
But, he adds, "Would I do it again? Yeah, I'd do it again."
McCulloch continued to mentor reporters, even those who didn't work for him. In 1976, Lowell Bergman was named in a $30 million libel suit for a San Francisco Examiner story about a Chinatown murder. Bergman had contributed as a freelance reporter to the story, which had been published under the byline of staff writer Raul Ramirez. Bergman worked at Rolling Stone at the time, and the newspaper's lawyers took the position that they did not need to defend him when the city cops involved in the murder case named both reporters in the suit. Outraged, Ramirez joined Bergman in mounting an independent defense.
Paul Avery, one of the veteran reporters at the Examiner, told Bergman to talk to his former colleague Frank McCulloch, then managing editor of the Sacramento Bee. McCulloch "couldn't have been warmer or more volunteering," recalls Bergman. "It's very rare in this business to find an executive at a paper that would help someone, especially a reporter that doesn't work for him. Frank had no hesitation to lend his name to a group forming to help defend us nor to challenge another news organization by speaking on my behalf to the Hearst Corp.," the Examiner's owner. Bergman and Ramirez spent the next 10 years fighting the case all the way to the California Supreme Court. In 1986, the court ruled in their favor.
McCulloch showed the same unhesitant support for many others. In the '80s, Kathleen Newton, who has known McCulloch for years, mentioned to him that she was thinking of getting an MBA. "He told me without hesitation: 'That's great! You could be a publisher!,'" she recalled in an e-mail. "I will never forget those words. It was the first time that anyone (other than my mother) had ever voiced that kind of confidence in me. As a result of his encouragement, I went on to get an MBA and became a publisher and am [now] owner of the Oregon Coast Newspapers."
It was while McCulloch was at the Sacramento Bee that he got his last phone call from his old source Howard Hughes. As McCulloch recalls, Hughes' assistant said, "'Well, we're on the plane, and Mr. Hughes wants to talk to you.' " After a pause, the assistant came back on and said Hughes wasn't able to talk.
The next day the Associated Press reported that Hughes had died on his plane on the way to Houston for medical treatment.
In 1985, McCulloch turned 65 years old. "I asked C.K. McClatchy if I should retire at 65 and he said yes, to my utter astonishment." So, at McClatchy's request, McCulloch retired--for a week.
The newly retired McCulloch was commissioned to write a magazine story on the Hearst legacy in San Francisco, and he went to the San Francisco Examiner to talk to its new publisher, William Randolph Hearst III. There he ran into his old friend David Burgin, who had just become the paper's editor. "We went to the Washington Square Bar and Grill," Burgin recalls in an e-mail, "the big media hangout where Frank was interviewing me for the magazine piece he was writing. By the time the interview was over, [McCulloch] had been hired [as the Examiner's managing editor] and I had blown the magazine piece."
McCulloch turned out to be a godsend, says Burgin. "But at the time, publisher Will Hearst chewed me out for hiring someone 'so old.'.. How quickly young Hearst changed his tune. Frank was there virtually running things in the newsroom for another six years."
Hearst has a different recollection: "The minute it was a plausible idea, it didn't take any deliberation at all to hire him," he says. "It's a little like someone telling you that Pelé is willing to play a little more soccer and are you interested."
When McCulloch was hired, Hearst had been publisher just one year and was in the process of trying to revive the Examiner. As he had at so many publications before, McCulloch brought sound news judgment and an eye for pieces that were longer, more analytical and better written. "I didn't give Frank enough credit for having brought that to the paper," Hearst admits. "But as I look out now at the American newspaper scene, I realize how unique Frank was in bringing that to the papers he worked on..... I can't give you three names who would be the McCullochs of my generation."
Charles Cooper, who worked with McCulloch at the Examiner and is now managing editor for production at the Star-Ledger in Newark, New Jersey, says: "Whether directing a project, or a single story, his first thought was about running down the truth of an issue--never worrying about marketing, demographics or newsroom politics. It was about what's right, what's the right thing to do. Don't fudge, don't stop short, don't bend the truth."
McCulloch retired for a second and final time in 1991, though you'd still find him occasionally in the Examiner newsroom or at the Center for Investigative Reporting, where he was an adviser on a Polk Award-winning investigation of savings and loans. He still has "newsroom dreams almost every night," he says.
When war began in Iraq, McCulloch jokes that he had a bag packed and was waiting by the phone. This time, neither the Marines nor a paper called. But those who know him still seek out McCulloch's advice. "We had unconditional faith in his judgment," says Cooper. "Still do. One of my most valuable journalism tools is Frank's phone number."
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