By the Numbers
22 million weekly listeners to NPR programming
13.1 million weekly listeners to "Morning Edition," the No. 2 U.S. radio program
11.5 million weekly listeners to "All Things Considered," at No. 3
20 million weekly listeners to "The Rush Limbaugh Show," at No. 1
NPR News audience:
54% men
46% women
23% 18- to 34-year-olds
52% 35- to 54-year-olds
75% in households with $50,000+ income
88% in households with a computer
29% say they're conservative or very conservative politically
30% say they're middle-of-the-road
31% say they're liberal or very liberal
NPR listeners are twice as likely (or more) as the average American to visit museums and go to the theater; go downhill skiing, backpacking and bird watching; get involved in civic issues; and practice yoga. More than a quarter of the listeners never watch prime time television.
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