How They Stack Up  | American Journalism Review
 AJR  Features
From AJR,   April/May 2007

How They Stack Up   

By Rachel Smolkin

History: Founded in 1923 by Henry R. Luce and Briton Hadden. Famous in the early years for the inverted syntax that came to be known as Timestyle and for coining words like socialite, guestimate, World War II, male chauvinist and televangelist.

Circulation: 4,066,545 (as of December 2006)

Ad pages, 2006: 2,311.48

Ad revenue, 2006: $661,333,564 3.8 million unique visitors in the U.S. in January (up 31 percent from January 2006)

Worldwide editions, combined circulation 1,199,462 (as of June 2006):

• Time Canada: 240,797

• Time EMEA (Europe, Middle East and Africa): 547,018

• Time South Pacific: 107,931

• Time Asia: 303,716 (as of December 2006)

Related brands include:

• Time Global Business: 1,500,000 in the U.S.–2,504,000 international (including U.S.)

• Time Style and Design: 550,000 in the U.S.; 1,444,000 international (including U.S.)

History: Founded in 1933 as "News-week" by Thomas J.C. Martyn, a former foreign editor at Time. The first issue featured seven photographs from the week's news on the cover. Purchased by the Washington Post Co. in 1961.

Circulation: 3,118,432 (as of December 2006)

Ad pages, 2006: 1,991.48

Ad revenue, 2006: $483,290,720 7.8 million unique visitors in the U.S. in January (up 68 percent from January 2006)

Worldwide editions, combined circulation 1,127,000 (as of December 2006):

• Newsweek International includes three English-language editions and The Bulletin with Newsweek, a partnership with an Australian newsmagazine, for a combined circulation of 510,000, including:

Newsweek-Atlantic (Europe, Africa and the Middle East): 200,000

Newsweek-Asia: 190,000

Newsweek-Latin America (Mexico, Central America, South America and Caribbean): 60,000

• Seven foreign-language editions in Japanese, Korean, Spanish, Arabic, Polish, Chinese and Russian; launching an eighth, in Turkish, this spring. Combined circulation: 617,000.

U.S. News & World Report
History: Founded in 1933 by journalist David Lawrence as a weekly newspaper called United States News. Six years later, Lawrence started a magazine called World Report. The two merged in 1948, creating U.S. News & World Report. Employee-owned from 1962 to 1984. Bought by real estate developer Mortimer B. Zuckerman in 1984.

Circulation: 2,036,261 (as of December 2006)

Ad pages, 2006: 1,718.41

Ad revenue, 2006: $267,611,767 1.3 million unique visitors in the U.S. in January (up 52 percent from January 2006)

Franchises: Began its annual rankings of U.S. colleges in 1983. Published its first newsstand book, America's Best Colleges, in 1987, followed by America's Best Graduate Schools in 1994. Also publishes Best Hospitals and America's Best Leaders.

Sources: Audit Bureau of Circulations, Publishers Information Bureau, Nielsen//NetRatings, Time, Newsweek, U.S. News & World Report




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