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From AJR,   August/September 2012  issue

The "Optics" Epidemic   

AJR’s Cliché Corner feature. Tues., August 28, 2012.

By AJR Staff

"If Obama's campaign optics suggest, 'This guy's a big deal,' Romney's optics convey, 'This guy's a problem solver.' " (NPR)

"But the denials are not likely to erase the difficult optics for Mr. Romney and his Republican governors as the campaign unfolds during the next five months." (nytimes.com)

"The Democratic wizards of election-year optics believe that such populist rhetoric demonizing foreign money will help shore up their left flank and win independents tired of out-of-touch crony government." (nationalreview.com)

"While CNN was busy discussing the optics of the newly formed Romney/Ryan ticket's wardrobe Saturday morning, MSNBC host Rachel Maddow observed another dissonant bit of stagecraft from Republican presidential candidate Mitt Romney's introduction of running mate Rep. Paul Ryan (R-WI)." (mediaite.com)

"But as a tracker of election optics, InTrade can be a reliable quantifier of the rise and fall of political fortunes." (thedailybeast.com)

"Mitt Romney, King of the Optics " (esquire.com)

"Miller and Bud: Obama Team Orchestrates Bus-Tour Optics " (abcnews.go.com)

"A vice-presidential announcement in the lead-up to Romney's swing-state bus tour could make for some awkward optics, however." (washingtonpost.com)

"There are a number of ways to understand Mitt Romney's visit to Israel, where he pitches up Saturday night from London. One is optics, as they like to say in Washington." (time.com)