Farewell to the Truth   

Editor Terry Greenberg departs Elkhart, Indiana's Truth to head the newsroom at Bloomington, Illinois' Pantagraph.

Terry Greenberg jumps from the editorship of the Truth in Elkhart, Indiana, to lead the newsroom at Bloomington, Illinois' Pantagraph, a 48,000-circulation, Pulitzer-owned paper whose Greek name means "write all things." "I wasn't looking. I was very happy where I was," says Greenberg, 48, a transplanted Southern Californian who has really taken to the Midwest. But he decided it was too good an opportunity to pass up. "During my interviews with the newsroom department heads, it was very obvious they're hungry to be a better newspaper," Greenberg says. Working to make a paper "more relevant to the reader" was his goal in Elkhart, and during the last three years, he says, the Truth's circulation has increased by roughly 10 percent to about 30,000. Though some journalists may be skeptical about it, Greenberg says, newspapers can still "hammer the big story" while adding features and "fun stuff" to the mix.