Charging for Content   

Good stuff by John Morton in your April/May issue. He's right: Free content has to go away.

Here's what I've been advocating for years: Subscribe to your daily newspaper. That subscription also buys you online access to the Web site of every other daily newspaper; your user ID tags you to your "home" newspaper. If you visit other newspaper sites, that can be tracked and the host newspaper gets a tiny cut of the ad revenue from the page views it produces.

There could be an identical, second track for weeklies.

Bill Will

Washington Newspaper Publishers Association

Seattle, Washington